SO ORIGINAL: SUCCESSFUL MARRIAGE BETWEEN TRENDS AND SOCIAL ECONOMY
Offering ethics is chic! Throughout the year, the SO Original boutique (sooriginal.co) gives fair trade accessories a contemporary and current twist with adorable finds that will appeal to fashionistas who are citizens of the world.
Maasai bracelets, silk scarves, exquisite bags, all handmade with remarkable care: ethical fashion takes a serious touch of chic with SO Original, which offers unique pieces handcrafted in Thailand, Sri Lanka, in Laos and in several African countries. Since every find supports a social cause, giving a gift from SO Original also means reaching out to those who need it most.
"My goal, with SO Original, is to introduce the know-how of craftsmen paid at their fair value, who work with exceptional raw materials and offer high-end products at very advantageous prices," explains Marie-Claude, founder of the company. SO Original offers truly fashionable accessories, which make a tangible contribution to the dynamism of the local economy in many parts of Asia, Africa and the Middle East."
Think responsible, buy local, in addition, to encourage people who do not need it even more than us. Because lucky we are to live in Quebec!