The “on the road again” Otra jewelry with its resolutely original design gives life to inner tubes, a product that is often buried or burnt. It was while riding a bicycle that two Nice people, Guillaume Damajou and Julie Ferrero, discovered the technical capabilities of an inner tube. Black material, mat, ultra-light and soft in contact with the skin, it is easy to cut from drawings by Guillaume and Julie.
Otra applies the 3R rule; reduce, reuse, recycle for responsible manufacturing.
Sensitive to environmental issues, Otra optimizes materials and industrial processes. On the jewelry side, they are graphic forms, apparel of resolutely modern femininity.
Accompanied by a universe that draws a cozy interior, made of Do It Yourself lampshades, majestic lamps, and colorful planters. After launching the brand in Canada, it was in Nice that Otra settled.