A meticulous and elegant collection that revolutionizes the use of decorative baskets!

After growing the sweetgrass in The Gambia, it is harvested to be made into these baskets. To add color and texture, recycled plastic from prayer rugs is used.

First sorted by colors, then combined with the grass to form the baskets according to precise measurements. These measurements are a new step in the procedure that has been added to the production process, by Fatima Jobe, to ensure consistency and quality.

Later, these baskets should be lined with leather for added durability to the life of the handles to support heavy weight while still looking good.

Baskets were originally used to store grain. Now its use has not only become more sophisticated, but its shape and design are also changing.

IMADI uses traditional materials and craftsmanship to create beautiful, fashionable bags, baskets and rugs.

The main products of their workshop are the beautifully finished Senegal baskets, trimmed in leather. The tradition of weaving is transmitted from mother to daughter, and from grandmother to granddaughter, is renewed in the choice of their colors, shapes and textures.

"Our goal is to make beautiful products, while making a difference in the lives of the people we work with."

Her name is Fatima Jobe and she trained as an architect. She left her native Gambia to attend art school in Glasgow. With the economic crisis in Europe, she returned to Africa, this time to Senegal, a neighboring country, to work in architecture. Specialized in old buildings, she did not find much inspiration in Senegal where new construction is favored over conservation.

While working in an architectural firm, she took advantage of the weekends to experiment with making bags and baskets for herself. She has been making baskets for almost three years now with an incredible team of women and men.

She has fond memories of her grandmother using layu to prepare rice and her mother using a simple version of the colorful basket below to shop at the market.

Baskets were originally used to store grain. Now its use has not only become more sophisticated, but its shape and design are also changing.

"My grandmother won't recognize the leather-trimmed beauties, which replaced her humble rice/grain carrier."

Six women, directly employed by Fatima, carry out the weaving and the prototypes. They finalize all the samples before launching production in the villages. They work with more than one hundred and forty women in about twenty villages. Each village has its own basket shape specialty. For more complicated shapes, or those that have not yet been tried, it is always done in the workshop where all the experimentation takes place! The leather is added in the same workshop.

Being an architect and basing your life on measurements was quite frustrating and difficult to work with people who had no sense of measurements. From the start of the collaboration, she knew she wanted to sell more than baskets. It had to be more meaningful.

“I owed it to the girls and to the future generation of the basket weaving community, who have never been to school to learn to read and write, to be able to evaluate their work and do their own accounting, while providing them with , as well as their families a source of income."