Sustainable Development Category: Marie-Claude Coulombe


Accessories for those with a social conscience: this is what SO Original has been offering since May 2013. Founded by Marie-Claude, globetrotter and passionate about ethical fashion, SO Original offers more than 330 unique products, handcrafted with heart and passion by artisans and artisans from Egypt, Laos, Mozambique, Sri Lanka, Tanzania and Thailand.

"My objective, with SO Original, is to discover the know-how of craftsmen paid at their fair value, who work with exceptional raw materials and offer top-of-the-range products at very advantageous prices, explains Marie-Claude , founder of the company. SO Original offers truly fashionable accessories, which contribute concretely to the dynamism of the local economy in many regions of Asia, Africa and the Middle East. »

A perfect example of economy and social enhancement, sustainable development and circular economy.


“I am particularly proud to support the cause of CECI, an organization whose values ​​of cooperation, respect, fairness and commitment are in line with those of SO Original,” says Marie-Claude Coulombe, founder of SO Original. Since its creation in 2013, SO Original has been committed to supporting over the long term, and in an equitable manner, more than a hundred talented craftsmen-creators, in order to better help them make a living from their arts. The vast majority of these people are women. It is therefore only natural that the founder, globetrotter and passionate about ethical fashion, chose to support CECI's #CECIestmongender campaign and to support projects promoting equality between women and men around the world. . Each purchase will thus have a double impact, since it will contribute both concretely to the dynamism of a local economy and will contribute to eradicating inequalities in the world!


“We are very happy to count on the support of SO Original in the pursuit of our mission to fight against poverty and exclusion,” says Claudia Black, Executive Director of CECI. Especially since Marie-Claude Coulombe's commitment does not stop there, since she has also joined the ranks of the CECI Ambassadors Club! Since 2014, bringing together influential women from Quebec, the CECI Ambassadors Club has encouraged initiatives in favor of women's entrepreneurship around the world, through philanthropy and outreach activities.