What is thrown away upstream ultimately ends up in the ocean – sad fact over 80% of land waste ends up in our seas, impacting both human and marine life. The new Ocean Sole tagline, Flip The Flop, references the global flip-flop problem and calls upon global citizens to recognise and tackle the problem.
With everyone’s help we can flip the ‘flop’ on its head for a more sustainable future. Ocean Sole’s recycling efforts on the East African coast have made significant improvements to the environment and the quality of life within the areas which Ocean Sole operates and impacts.
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